Target Audience: Primary Kids 2 – 7
- Since it's launch in 2008 to date, Disney Junior's subscriber base has grown by 256%
- Disney Junior's French network, Disney Junior Telé launched in 2010
- Co-viewing of Disney Junior is significant, with one half of parents saying they always/usually watch with their child.
- Disney Junior has experienced a huge increase in share of Kids 2-5 compared to F'10, growing from a share of 1.0% in September 2010 to a share of 6.1% in January 2011.
For more details, contact your Astral Kids Account Executive.
Source: BBM Infosys, Dates: September 1, 2009–August 31, 2010, September 1, 2010-January 31, 2010 Base 2+ All locations CONFIRMED DATA
TM Charlton Strategic Research ® 2011